Email marketing has been around for a long time now. Many online marketers have used email to promote products/services successfully. This does not mean it’s easy to make money with email marketing, as there are some skills you need to learn. You will be able to launch profitable email campaigns if you keep the following advice in mind.
Believe it or not, a study was done that showed that you should only send an email to the people on your list on Tuesdays and Wednesdays. These are the days when people are in the most receptive mode to communicate and understand. That means they’re seeking out your copy like never before, and that also means more sales. The reason Mondays are not recommended for a mail-out is because most of the people are trying to recover from a busy weekend. And on Thursday and Friday, they are preparing for the end of the week. People are more willing to read emails in the middle of the week, so you should send them then. If you don’t get it right with this email, you won’t get another chance to send another one. Sure, you could send another one, but not for a long time. If you sell a magnifying mirror the mailing must be written with the audience in mind.
One of the easiest ways to get accused of spamming is to build an email list without having the double opt-in confirmation process in place. Just in case you’re not familiar with this, the double opt-in subscription means the person clicked on a link in the first email, and that indicates that person wanted to subscribe and then confirmed it. This protects the email marketer from accidental, or purposeful, accusations of spam from anyone on his list.
This does two things; it offers verification as well as confirmation to the marketer. Also, don’t be alarmed at the people who sign-up, but they never bother to confirm their subscription.
You always need to send your emails at the right times, so that they anticipate your communications. That means you always want to choose the same days and times for sending out your communications. For example, let’s say you send it every Tuesday at 1 pm, stick to this timing. Your list will look at their inboxes and will eagerly anticipate your email because it’s always sent at that time. What that means is that they will look forward to hearing what you have to say, and that means they’re more like to buy what you’re selling. Apart from that, be very particular about not changing your time and day very frequently, do it only when it’s really needed. This is true if your are promoting a magnifying glass or office furniture. Sending messages to your subscribers is a great way to keep business moving.
Especially if all of this is new to you, just keep learning from reputable sources and you’ll be fine. Online marketing is a dynamic environment, so you will only benefit the greatest by continuing your education about it.